For the past two years, I’ve relied heavily on a professional video editor to create everything from YouTube videos and Instagram Reels to course content and brand promos. Every script I wrote had to go through layers of editing, transitions, effects, and revisions.
But last month, something changed.
I stumbled upon an AI video tool that completely transformed how I work. It was clean, fast, and surprisingly powerful. Within a week, I stopped messaging my editor.
Not because they weren’t good. But because this AI tool had automated 80% of what I needed — and honestly, it was doing it better.
The name? InVideo.
And no, this isn’t a “just another AI tool” type of post. I’m going to break down why I made the switch, how I use InVideo in my workflow, and whether or not it’s right for you — whether you’re a solo creator, marketer, or someone just trying to keep up with the content game.
The Problem with Traditional Video Editing
Let’s face it: video editing is a time-consuming process.
Even with a solid editor on your team, you’re still going back and forth, giving feedback, waiting for renders, fixing transitions, adjusting sound, and making sure everything is just right.
That back-and-forth costs time — and time is money.
If you’re a creator like me, you know how fast content needs to move. By the time your video is edited, the trend is gone. Or worse — your momentum dies.
Hiring a full-time editor? That’s a luxury. The average freelance editor charges anywhere from $30 to $100 per hour. Some charge per video — $150 and above for short-form content. Multiply that by 10 videos a month and the costs rack up fast.
So I started looking for something smarter. Faster. Something that wouldn’t feel like I was trading my creativity for templates.
What Is InVideo?
InVideo is an AI-powered video creation platform that allows you to generate videos from scripts, blog posts, URLs, or even just a rough idea — all within minutes.
Think of it as a hybrid between Canva and a traditional video editor, but with the brain of ChatGPT.
Here’s what you can do:
- Turn blog posts or text into ready-to-publish videos.
- Choose from over 5,000+ templates.
- Add AI voiceovers in multiple languages.
- Generate scenes with AI visuals, transitions, and music.
- Collaborate with your team in real time.
- Create vertical (Reels, TikTok), square (Instagram feed), or horizontal (YouTube) formats.
It’s web-based, meaning you don’t need any high-end computer to run it.
But the part that truly got me?
The AI script-to-video feature.
How I Use InVideo in My Workflow
Let’s walk through a real use-case.
Step 1: I Start with an Idea
Say I’m creating a video titled “5 Passive Income Ideas That Actually Work in 2025.” I write out a short script or even just bullet points.
Step 2: Paste Into InVideo’s AI Tool
Inside the platform, I use the “AI Text-to-Video” option. I paste my script, choose the video format I want (vertical for TikTok or horizontal for YouTube), and hit generate.
Step 3: The AI Does Its Thing
In under 3 minutes, it:
- Breaks the script into scenes.
- Matches stock video or animation clips to each line.
- Adds animated text overlays and transitions.
- Syncs AI voiceover to match the tone and pace.
- Suggests background music.
Boom. Draft ready.
Step 4: I Tweak and Customize
Now I can:
- Change visuals I don’t like.
- Swap out the AI voice for my own.
- Add my logo or watermark.
- Tweak the colors and fonts to match my brand.
This process used to take 4–6 hours with a human editor. With InVideo? 30 minutes, tops.
InVideo Isn’t Just for YouTubers
You don’t need to be a content creator to benefit from it.
Here are 5 groups that can save time and money using InVideo:
1. Entrepreneurs & Startups
Need a pitch video? Promo ad? Product explainer? Instead of spending $500–$1000 on a production team, generate a clean, branded video in one afternoon.
2. Marketers
InVideo makes it stupidly easy to repurpose content. Turn blogs into Instagram Reels. Turn LinkedIn posts into animated videos. Create content calendars full of short-form videos in hours, not weeks.
3. Educators & Coaches
Turn your course scripts into visual lessons. Add captions, diagrams, and voiceovers without learning how to use Adobe Premiere.
4. Agencies
Handle more clients with less stress. Create templates, duplicate formats, and reduce revision time. Plus, clients love seeing drafts the same day.
5. Beginners with Zero Editing Skills
Even if you’ve never edited a video before, the drag-and-drop interface is smooth. You don’t need tutorials — everything is intuitive.
What Makes InVideo Different from Other AI Tools?
Let’s talk competition for a second. There are a lot of AI video tools out there — Synthesia, Pictory, Lumen5, Descript, you name it.
But most of them have limitations:
- Robotic voiceovers.
- Stiff avatars.
- Lack of visual customization.
- Too expensive for regular use.
Here’s where InVideo wins:
| Feature | InVideo | Others |
|---|---|---|
| AI Script-to-Video | ✅ | ✅ |
| 5000+ Customizable Templates | ✅ | ❌ |
| High-Quality Stock Library | ✅ | ✅ |
| AI Voiceover + Manual Upload | ✅ | ❌ |
| Multi-Format Support (YouTube, TikTok, Instagram) | ✅ | ❌ |
| Real-Time Collaboration | ✅ | ❌ |
| Unlimited Exports (on paid plans) | ✅ | ❌ |
| Free Plan Available | ✅ | Some |
And the price? Surprisingly affordable. Way cheaper than hiring someone. You can check their pricing and see what fits: InVideo Pricing
Downsides? Just a Few.
No tool is perfect. Here are a couple of things to keep in mind:
- Voiceovers are AI-generated by default. Some may find them too robotic. But you can upload your own.
- Heavy users may want more advanced editing features. Think Adobe-style effects — but then again, that’s not InVideo’s focus.
- Rendering time can take a few minutes. It’s cloud-based, so slower internet = slower exports.
Still, for 90% of users — these aren’t dealbreakers.
Final Verdict: Is InVideo Worth It?
If you’re serious about content — whether for business, brand, or influence — you need speed, consistency, and quality.
InVideo gives you all three.
It’s not here to replace Hollywood-level editors. But it will replace your need to spend hours editing simple videos, or hundreds of dollars per video on freelancers.
It’s the tool I didn’t know I needed — and now I use it almost daily.
If you’re tired of waiting on edits or dreading the learning curve of video production tools, this is your shortcut.
Not loud am high, but this one? This one’s gold.
Try It Yourself
You can sign up for free and test the AI video generator yourself. Whether you’re editing your first video or your 500th, you’ll feel the difference.
Got questions about how I use it? Drop them in the comments. I respond to everyone.
If this helped, give it a share. Or better yet, go make your first AI-generated video and thank me later.