Let’s be honest for a second…
Creating course promo videos feels like a full-time job. You need slick editing, sharp visuals, engaging scripts, music that slaps—and somehow still make it look professional enough to sell your course for $49, $199, or even more.
But what if I told you there’s a way to create high-converting course promos for free—without learning Adobe Premiere, and without hiring a video editor in the Philippines?
Stick with me, and I’ll show you exactly how to do it step-by-step using a tool that makes you look like a pro even if you’ve never edited a video in your life.
Let’s get into it.
🎯 Why Your Course Promo Video Matters
Before we dive into the how, let’s address the why.
In a world full of online courses, your promo video is your first impression. Think of it as your elevator pitch on steroids. It should:
- Hook your audience in the first 5 seconds
- Show them the value of your course
- Build trust and authority
- Get them to click “Buy Now” without second-guessing
If your promo video is dry, awkward, or low-quality…your course might never see the light of day.
Now, let’s flip the script.
🛠️ What You Need: Just a Browser and One Tool (No Cap)
Here’s the part where you expect me to list 10 expensive software tools and gear, right?
Nope.
All you need is InVideo.
This is the lowkey cheat code top creators are using to make studio-quality videos in minutes. You don’t need editing experience, and the best part? You can use it for free.
Let’s break it down.
✂️ Step-by-Step: How to Make a Free Promo Video in Under 30 Minutes
Total Time: ~30 minutes
Total Budget: $0
Total Excuses: 0
✅ Step 1: Sign Up for InVideo (Takes 30 Seconds)
Click here to sign up → InVideo Free Account
You don’t need a credit card. Just sign up with Google or email and you’re in.
Once inside, you’ll be greeted with hundreds of customizable templates—everything from YouTube intros to Instagram reels to online course promos.
✅ Step 2: Pick a Promo Template That Screams “Professional”
In the search bar, type:
Course Promo, Online Class, or Business Presentation
You’ll see dozens of polished, dynamic templates with built-in animations, transitions, music, and text overlays.
Here’s what makes them chef’s kiss:
- Pre-designed for engagement
- Easy to swap your own text and branding
- Looks like it was made in After Effects (but nah)
Pro Tip: Choose a template with a bold opening scene. Your first 5 seconds matter most.
✅ Step 3: Customize the Template With Your Course Details
Now comes the fun part.
Drop in your course name, tagline, who it’s for, what it teaches, and some juicy results they can expect.
For example:
“Master ChatGPT in 7 Days – Go from Beginner to Prompt Engineer & Make $5K/Month”
Change the font to match your brand. Add your logo if you’ve got one. Change colors to your vibe.
What to include in your video:
- Course title
- Who the course is for
- Key benefits
- Instructor credibility (you!)
- Where to sign up
Optional: Add a video of yourself talking using your phone—upload and place it into the template.
✅ Step 4: Add Voiceovers or AI Text-to-Speech (Optional But Fire)
Don’t want to record your voice? No stress.
InVideo has an AI-powered voiceover feature where you paste your script, pick a voice, and it reads it for you—smooth and professional.
If you’re feeling bold, you can also:
🎙️ Upload your own voiceover
📱 Record yourself on your phone and drag it into the editor
Either way, it adds authority to your promo.
✅ Step 5: Download Your Video in HD (Even on the Free Plan)
Once you’re done editing, hit Export, and you can download it in 720p for free. That’s perfect for Instagram, YouTube, course platforms like Teachable or Gumroad, or even WhatsApp promo.
If you ever want full HD or to remove watermark, you can upgrade later—but for now? You’re golden.
🎉 What Makes InVideo a Game-Changer for Course Creators?
Let’s be real—there are hundreds of video editors out there. So why InVideo?
Here’s what makes it built different:
1. Templates Tailored for Course Creators
You’re not starting from scratch. You’re plugging into battle-tested video designs that already work.
2. Drag-and-Drop Simplicity
No steep learning curves. Just click, edit text, swap images, and boom—promo ready.
3. Stock Footage & Music Included
No need to license anything. It’s all built in: HD stock videos, cinematic music, transitions, and overlays.
4. AI Tools That Do the Heavy Lifting
Script Assist, Text-to-Speech, Scene Generator—you name it. They’ve made video creation so simple, even your grandma could launch a course.
5. Cloud-Based = No Lag, No Crashes
Everything’s online. No need to download big software that crashes your laptop.
💡 Bonus Tips: Make Your Promo Video Convert Like Crazy
Want your promo to not just look good—but sell? Do this:
🧲 Hook Them in the First 5 Seconds
Start with a big promise or bold question.
“Want to turn your writing skills into $1,000/month?”
🧠 Add Social Proof or Testimonials
Even a screenshot of someone thanking you on WhatsApp adds trust.
👁️ Use B-Roll That Matches Your Message
Stock footage of someone working on a laptop, speaking on stage, or coaching adds life to your message.
🛒 End With a Strong Call-to-Action
“Join over 1,200 students and start learning today. Link in bio.”
💰 Use Your Promo Everywhere
Here’s where to post your promo video once it’s ready:
- Your course sales page (Kajabi, Thinkific, Teachable, Gumroad)
- YouTube Shorts and Instagram Reels
- Twitter/X or LinkedIn
- Facebook groups
- Email marketing sequences
- WhatsApp Status (Don’t sleep on this!)
One video = Multiple platforms = More reach.
🚀 Ready to Make Your First Free Course Promo Video?
You don’t need fancy cameras. You don’t need video editing skills. You don’t even need a budget.
All you need is InVideo.
So if you’ve got a course, a digital product, or even just an idea cooking—don’t let lack of video stop you.
Turn your vision into a high-converting promo video in 30 minutes or less.
🔗 Start Here → Create Your Free Promo Video with InVideo
Let them see what you’ve got. 🎥🔥
P.S.
If you found this helpful, bookmark it, share it, and don’t forget to flex that new promo video on your socials. You never know who’s watching.