In today’s content-hungry world, video isn’t just king—it’s the entire kingdom.
Whether you’re running a one-man business from your bedroom or managing a startup on a tight budget, explainer videos can skyrocket your engagement, boost conversions, and tell your brand story in a way that static images or plain text never could.
The best part?
You don’t need to spend $3,000 on a fancy video agency or waste hours learning complicated software. In fact, you don’t need any experience at all.
Let’s break down how to create high-quality explainer videos for your business—even if you’ve never edited a video in your life.
🧠 Why Explainer Videos Matter
Before we get into the how, let’s talk about the why.
An explainer video is a short, engaging video that explains your product, service, or idea in a clear and simple way. Think of it as your 24/7 sales rep who never sleeps.
Here’s what the numbers say:
- 📈 88% of people say they’ve been convinced to buy a product or service by watching a brand’s video. (Wyzowl)
- 📹 Landing pages with explainer videos can increase conversion rates by up to 80%.
- ⏳ People retain 95% of a message when they watch it in a video, compared to just 10% when reading text.
Bottom line? If you’re not using video, you’re leaving money on the table.
🎯 Step 1: Understand What You’re Explaining
This might sound obvious, but you’d be surprised how many businesses try to make explainer videos without first knowing what they’re actually trying to say.
Here’s how to get clarity:
- What’s the problem your product solves?
- Who’s your target audience?
- What’s the one message you want them to remember after watching your video?
Pro tip: Keep it simple. Don’t try to explain everything. Stick to one product, one benefit, one call to action.
✍️ Step 2: Write a Killer Script (Even If You’re Not a Writer)
The script is the heart of your explainer video.
Here’s a simple format that works like magic:
- Hook (0:00–0:10) – Capture attention. Ask a question or state the problem.
- Problem (0:10–0:20) – Describe the pain your audience feels.
- Solution (0:20–0:40) – Introduce your product/service.
- How it works (0:40–1:00) – Show features or a quick walkthrough.
- Call to action (1:00–1:10) – Tell them what to do next.
🎤 Example:
“Tired of spending hours trying to explain your product to new customers? What if you could do it in just 60 seconds—with one video? Meet [Your Brand], the easiest way to [main benefit]. Here’s how it works…”
You don’t need to be a scriptwriting genius. Just speak how your customers think. Keep it conversational, fun, and clear.
🎨 Step 3: Choose the Right Explainer Video Style
There’s more than one way to make an explainer video. Here are a few styles you can try:
- Animated/Cartoon – Perfect for simplifying complex ideas.
- Whiteboard – Great for educational or professional topics.
- Live-action – If you want a human touch or product demo.
- Screen recording – Ideal for showing how software works.
- Text + Images – Fast, effective, and simple for social media or product pages.
Pick the one that fits your message and audience best. And guess what? You don’t need to know animation, hire actors, or own a camera.
Because now, you can create all of these styles using one tool—without any experience.
🛠️ Step 4: Use InVideo (Your Secret Weapon)
Okay, now it’s time to make the magic happen.
You don’t need to hire a freelancer or buy expensive software like Adobe Premiere Pro.
Instead, we’ll be using InVideo—a powerful, beginner-friendly video creation tool that lets you make stunning explainer videos in minutes.
Here’s why it’s a game-changer:
✅ Over 5,000 pre-made templates
✅ Drag-and-drop interface (no editing skills needed)
✅ Voiceover support (AI or your own)
✅ Stock footage, music, and animations built-in
✅ Export in HD
🎯 Use this link to get started: InVideo – Try it now
No pressure. But once you try it, you’ll realize how much time (and money) you’ve been wasting on other tools.
🧩 Step 5: Customize Your Template Like a Boss
Once you sign up for InVideo, you can choose from thousands of explainer video templates based on your niche.
Here’s what to do:
- Pick a template – Filter by category: “Explainer,” “Business,” “Product Demo,” etc.
- Upload your script – InVideo even helps convert your script into scenes.
- Add your brand colors, logo, and voice – Stay consistent.
- Use stock footage and icons – Or upload your own media.
- Add background music and voiceovers – Keep it upbeat and aligned with your brand.
Pro tip: InVideo’s AI voiceovers are surprisingly good. But if you want a personal touch, record your voice right inside the platform.
📤 Step 6: Export and Publish
Once your video is ready:
- Preview it and make sure the pacing and transitions feel smooth.
- Export in HD.
- Upload to your website, YouTube, Instagram, Facebook, LinkedIn, or TikTok.
- Embed it on landing pages, email campaigns, or even in customer onboarding.
Boom. You’ve just created an explainer video like a pro—with zero experience.
🔥 Pro Tips to Make Your Explainer Video Go Viral
Let’s go a little deeper. Here’s how to make sure your video actually gets watched:
- Keep it under 90 seconds (ideally 60 seconds).
- Use subtitles for social media—many people watch on mute.
- Test different thumbnails to improve click-through rates.
- Add a clear CTA at the end (“Sign up today”, “Get a free demo”, etc.).
- Include emotional triggers: humor, surprise, or relatability.
- Promote it everywhere—YouTube, Facebook ads, cold emails, etc.
📈 Real-Life Use Cases: Who Can Use Explainer Videos?
The beauty of explainer videos is that anyone can benefit—from solo entrepreneurs to big brands.
Here are some examples:
- Coaches & Consultants – Explain your process and stand out.
- SaaS Startups – Demo your software in 60 seconds.
- Ecommerce Brands – Showcase how your product solves a problem.
- Agencies – Introduce your services and case studies.
- Online Course Creators – Promote your course with engaging intros.
- Affiliate Marketers – Educate your audience and boost conversions.
If you’re not using videos yet, now’s your time.
💡 Final Thoughts: Don’t Wait to Get Started
You no longer have to say, “I don’t know how to make videos” or “I can’t afford it.”
Tools like InVideo have leveled the playing field for everyone. You’ve got the idea. Now you’ve got the tool.
🎬 Ready to bring your business to life with stunning explainer videos?
👉 Try InVideo today — Click here to get started
No experience needed. Just click, drag, and dominate.
Let your brand speak with video. Don’t just tell people what you do—show them.
If you’d like, I can help you:
- Add images or infographics to this post
- Convert it into a YouTube script
- Write a LinkedIn teaser post for it
Let me know how you’d like to promote it!