Let’s be honest—blogging is getting crowded.
Everyone’s writing blog posts. Everyone’s optimizing for keywords. Everyone’s trying to win the same traffic.
So how do you stand out in a saturated space?
One word: Video.
And no, I’m not saying you need to start vlogging or become the next YouTube star. What I’m talking about is using short, strategic videos within your blog content to hook your readers, boost your engagement, and drive more traffic from search engines and social platforms.
Here’s how bloggers—yes, even solo writers with zero video editing skills—can use video like a secret weapon to 10x their growth.
Why Video is the New Superpower for Bloggers
Before we dive into the how, let’s talk about the why.
- Google LOVES multimedia. Adding videos to your blog posts increases dwell time, which is a key ranking factor. Readers stay longer, bounce less, and engage more—signals that tell Google, “Hey, this post is valuable.”
- People prefer watching. Studies show that 72% of users would rather watch a video than read text when learning about a product or topic. That’s your chance to cater to both visual and reading learners.
- More shareable. Videos are significantly more likely to be shared on social media compared to plain blog content. Imagine every blog post you write becoming a mini promo clip on Instagram, TikTok, or Twitter (X).
- Better monetization. More time on page and engagement = better affiliate conversions, better ad revenue, and stronger community trust.
Bottom line? If you’re not using video, you’re leaving traffic (and money) on the table.
But I’m Not a Video Editor…
That’s the first thought that comes to most bloggers’ minds.
“Joe, I write. I don’t do video.”
Here’s the good news: you don’t need to know how to edit videos from scratch anymore.
There are tools—sleek, AI-powered tools—that do 80% of the work for you.
One of my personal favorites? A platform called InVideo.
Let’s just say, if Canva and Final Cut Pro had a baby who wanted to help bloggers make viral-worthy videos in minutes… it would be InVideo.
I’ll show you how to use it in a second. First, let’s look at types of videos you can use.
6 Types of Videos Bloggers Can Add to Posts (Without Shooting Anything)
You don’t need a camera. You don’t need to show your face. You just need ideas.
1. Intro Explainer Videos
Kick off your blog post with a 30-second video explaining what the post is about. This hooks readers instantly.
➡️ Use InVideo’s text-to-video feature: Paste your intro paragraph, and boom—it generates a professional explainer with music, animations, and visuals.
2. Listicle Highlights
Turn your list posts into dynamic videos.
Writing “10 Ways to Save Money in 2025”? Create a video summary of the top 5 tips and embed it.
➡️ Bonus: Upload that video to TikTok or Instagram Reels for even more reach.
3. Quote Visuals or Stats Videos
Take powerful stats or quotes and turn them into short animated videos to break up your text and keep readers engaged.
➡️ Example: “Video marketers get 66% more qualified leads per year.” Pop that into InVideo’s quote template, add motion, and drop it right into your post.
4. Tutorial Clips
If you’re teaching something, visuals go a long way. Instead of describing steps with just text, show them.
➡️ InVideo lets you screen-record or use built-in stock clips to simulate tutorials.
5. Content Recaps
At the end of a post, give a 60-second recap in video form. Readers who skim will appreciate it.
➡️ This also works great for repurposing content on social.
6. Affiliate Product Demos
If you’re promoting a product (affiliate marketing, baby!), short demo videos convert way better than banners.
➡️ Use InVideo to make product highlight reels that look like high-end commercials—without touching a camera.
Where to Add Video in Your Blog Posts
Strategic placement matters. Here’s a simple formula:
- Top of the Post – Add a hook video that explains what readers will learn.
- Middle – Embed a short recap or visual of a key point (e.g., a stat, tip, or quote).
- End – Drop a summary video or CTA clip encouraging them to comment, share, or check out a product.
And yes—you can embed InVideo-created videos directly using YouTube or export them and upload to your blog’s media library.
How to Make Your First Blog Video (Step-by-Step Using InVideo)
Alright, let’s break it down. Here’s how you can create a stunning blog video in 10 minutes—even if you’re a complete beginner.
🔗 Step 1: Sign up for InVideo here
It’s free to try, and the paid plans are insanely affordable compared to hiring a video editor.
🎬 Step 2: Choose a Template
InVideo gives you 5,000+ templates: blog recaps, listicles, explainers, product demos—you name it.
Pick one that matches your blog post’s vibe.
📝 Step 3: Paste Your Text
Paste in your blog intro, a quote, a stat, or a short script. The AI will match it with visuals, voiceovers, and transitions.
🎨 Step 4: Customize
Change the music, tweak text, drop your brand logo—make it yours.
No editing headaches. No timeline drama.
📤 Step 5: Export and Embed
Download in HD and upload to YouTube (for SEO), or host it directly on your blog.
Done.
You just became a video blogger. Without lifting a camera.
Bonus Tips: Get the Most Out of Your Videos
1. Add Captions
Always include captions. 85% of videos on social are watched with the sound off. InVideo adds captions automatically.
2. Optimize for SEO
Name your video files properly. Add a title, description, and alt-text when embedding in your blog. Treat them like mini blog posts.
3. Promote on Social
Turn every blog post video into 3-4 social media snippets. That’s 4x the exposure from one piece of content.
4. Use CTAs
Every video should tell viewers what to do next. “Read the full post,” “Download the checklist,” or “Check out this tool I used.”
Example CTA:
👉 “Want to make videos like this? Try InVideo — it’s what I use to turn blogs into bangers.”
Why This Works (And Why You’ll Be Ahead of 90% of Bloggers)
Because most bloggers aren’t doing this.
They write. Maybe they slap on a stock image. But very few embed videos—especially videos that are personalized, helpful, and native to the content.
That’s your edge.
Video builds trust. It makes your blog stickier. It opens up new traffic streams (YouTube, Reels, TikTok, Pinterest video pins). It makes your posts more human and more memorable.
And with tools like InVideo, it’s easier than ever to do all this without hiring a team or burning out.
Final Thoughts: Write Less. Show More.
Blogging is no longer just about writing.
In 2025 and beyond, the best bloggers will be those who know how to blend content formats—writing, visuals, and yes, video.
So if you’re serious about growing your blog, boosting your SEO, and converting more readers into fans (and customers), it’s time to add video to your stack.
And if you want to look like a video pro without being one?
Well… this is your secret weapon 👉 InVideo
Let the others write. You? You’ll write and wow.