The blogging world is changing.
Written content alone is no longer enough to stay ahead. Readers want more. They want visuals, movement, voice, and most of all—video.
That’s where smart bloggers are making a pivot. If you’re not turning your blog posts into videos, you’re leaving a lot on the table—traffic, engagement, and even money.
In this post, we’ll explore how you can turn your blog content into stunning, scroll-stopping videos using a simple yet powerful tool called InVideo — without being a video editing expert or spending hours behind the screen.
Why Turn Your Blog Posts Into Videos?
Before we dive into the “how,” let’s answer the “why.” Why should bloggers even bother with videos?
Here’s why:
1. Videos Rank on Google
Google now shows videos directly in search results. If your blog has a related video on YouTube or embedded in the post, you’re more likely to rank higher.
2. Social Media Loves Videos
Blog posts are hard to share on platforms like Instagram or TikTok, but videos? They thrive there.
You can repurpose a single blog post into multiple video formats and share them across Twitter, Instagram Reels, YouTube Shorts, Pinterest, and even LinkedIn.
3. More Engagement
Studies show people retain 95% of a message when they watch it in a video compared to only 10% when reading text.
4. Monetization Opportunities
Once your video is on YouTube or TikTok, it opens up revenue streams like:
- YouTube AdSense
- Affiliate links in video descriptions
- Paid brand deals
- Sponsored shout-outs
That means your blog post is no longer just a post—it’s a digital asset.
So How Do You Turn a Blog Post Into a Video?
It’s easier than you think. You don’t need fancy software, editing skills, or voiceover experience.
All you need is a tool like InVideo.
It’s an online video creation platform that lets you turn articles into videos using pre-made templates, text-to-video features, AI tools, and drag-and-drop editing. And yes, it works like magic for bloggers.
Here’s the tool in case you want to check it out: InVideo
Let’s break down the process.
Step-by-Step: Turning Your Blog Posts Into Videos Using InVideo
Step 1: Pick the Right Blog Post
Not every blog post will work perfectly as a video.
Start with:
- Listicles (e.g. “7 Ways to Save Money”)
- How-to guides
- Tutorials
- Explainers
- Product reviews
These types of posts naturally break into scenes and visual chunks.
If your article includes steps, numbered points, or tips—it’s a winner.
Step 2: Choose the ‘Text to Video’ Option on InVideo
Once you’re on InVideo:
- Create a free account or log in.
- Go to the dashboard.
- Click on ‘AI Script to Video’ or ‘Text to Video’ (they update names often but the feature is easy to spot).
- Paste your blog post (or a summary version of it).
- Select a template you like—minimal, bold, techy, elegant, etc.
- Choose your video format: Landscape (YouTube), Square (Instagram), or Vertical (Reels/Shorts).
InVideo’s AI will scan your content and break it into scenes for you.
Step 3: Customize the Scenes
This is where the magic happens. InVideo automatically:
- Highlights key sentences
- Matches them with stock footage or animations
- Puts text overlays on the screen
- Adds smooth transitions
But you’re still in control. You can:
- Add or change footage
- Replace animations
- Choose brand fonts and colors
- Add background music or voiceovers
- Insert your logo or watermark
Step 4: Add Voiceover or Use Text-to-Speech
If you don’t want to record your own voice, InVideo lets you use AI voiceovers. Choose from multiple languages, accents, and tones—professional, casual, energetic, you name it.
You can also record your own voice directly in the platform and sync it with the video scenes.
Step 5: Export and Publish
Once your video is ready, hit Export.
You’ll get a high-quality MP4 file ready to upload on:
- YouTube
- TikTok
- Your blog post itself (embedded)
You can even schedule social media posts directly inside InVideo if you’re on their Business plan.
Bonus Tips to Make Your Blog Video Go Viral
Want to stand out with your videos?
Try these:
1. Use Hook Scenes
The first 3 seconds must GRAB attention.
Start with:
- “Here’s why you’re not saving money…”
- “Bloggers, stop doing this one thing…”
- “What if I told you your blog post could make money in 3 ways?”
2. Add Subtitles
Many users watch videos on mute. Subtitles increase watch time.
InVideo auto-generates subtitles, which is a major time-saver.
3. Insert CTAs
Always tell viewers what to do next:
- “Visit the full blog post”
- “Subscribe for more tips”
- “Link in bio”
- “Check the tools I used below”
4. Upload Natively
Instead of just linking to a YouTube video, upload the video directly on each platform. Native videos perform better on Facebook, Instagram, LinkedIn, etc.
5. Turn One Blog into Multiple Videos
- Long-form YouTube video
- Short version for TikTok
- Audiogram for Instagram Story
- Animated carousel using the same content
You’re multiplying your reach using just one blog post.
InVideo: The Blogger’s Secret Weapon
There are a lot of video tools out there. Some are complicated. Some are expensive. Some are just meh.
InVideo hits the sweet spot.
Here’s why bloggers secretly love it:
✅ 5000+ templates (for every niche)
✅ Stock footage & music library
✅ No editing skills needed
✅ AI-powered text-to-video
✅ Affordable pricing
✅ Fast exports
✅ Online, so no heavy software needed
✅ Great for affiliate marketing & YouTube content
Even if you don’t want to appear on camera or record your voice, you can still build a strong video brand.
Again, if you want to try it out, here’s the link:
👉 InVideo
Real Use Case: Blog-to-YouTube Workflow
Let’s say you have a blog post titled:
“10 Side Hustles You Can Start in Ghana Today”
Here’s what you can do with InVideo:
- Paste the intro and list items into the AI script builder
- Use Ghana-specific footage or relevant lifestyle visuals
- Add your voice or use text-to-speech
- Drop in background music
- Export and upload to YouTube with the blog link in the description
Result? You get:
- More search traffic
- A YouTube audience
- Monetization options
- Affiliate income (add links in video descriptions)
And the best part—you did it in under 30 minutes.
Final Thoughts: The Future of Blogging is Multimedia
Blogging isn’t dying. It’s evolving.
Text-only blogs won’t cut it anymore in a world dominated by reels, shorts, and AI content. But bloggers who adapt—who turn one piece of content into videos, podcasts, emails, and social snippets—are building empires.
If you want to stand out, get seen, and make your content work harder for you, video is the next logical step.
And tools like InVideo make it stupid simple to get started—even if you’ve never edited a video in your life.
Your blog post can be more than just words on a screen. It can be a YouTube video, a TikTok reel, a Twitter audiogram, and a money-making machine.
So if you’re serious about growing your blog audience and income, it’s time to hit record.
📽️ Start turning your blog posts into videos with InVideo. The game is wide open.